Marketing with the Help of an iPhone App Development Company in Los Angeles
If you have a business in Los Angeles and you are looking for new ways to promote your business or products, an iPhone app development company in Los Angeles might be able to help you. This may sound unlikely or farfetched but the idea is actually viable. A custom app developer near you might hold the solution to improving your marketing efforts.
So how is this possible? The idea is to make use of a free app that can attract the attention of your target customers. Since many or perhaps most of your target customers are using an iPhone or other iOS devices, you can distribute a free app that has the potential to become viral and popular. It could be a productivity app, a note taking or personal organizer app, or even a game. The goal is to attract the attention of your potential customers and raise brand awareness.
The app or game you want developed will have to bear the name of your company or product. Its primary purpose is to promote your brand or products and there are many ways to do this without appearing hard-sell or pesky. For example, you can have a simple game developed wherein the characters bear the semblance of your products and the plot is related to what your company does.
In most cases, you will have to make do without something simple but appealing. Of course, more advanced apps would require more development time hence costlier. Focus on simple but impactful ideas. Bear in mind that apps don’t have to be complicated to click with users. The unexpectedly popular Flappy Bird was as simple as simple could get. It didn’t even have impressive graphics. Still, it managed to hook many users in different parts of the world. If you can have your brand name or products advertised, or even integrated, on a highly popular mobile game like Flappy Bird, you can expect more people to know about your brand. You can expect more sales as a consequence of this advertising idea.
You may be discouraged by the fact that it’s not often that simple apps become a hit. That’s why for starters it would be a good idea to focus on your local market at first. Think of an app that can be very useful for your potential customers in Los Angeles. It could be something like a map app (that could be linked to Google Maps) that allows your local users to take notes, set schedules, or take pictures associated with their current location. Think of something creative and atypical. If you are selling food products, you may want an app that generates ideas for those want to indulge in a food trip.
iPhone app developers can produce apps based on the features or functions you specify. However, don’t expect that they can develop everything you want. There are limitations as to what they can do. Also, if you ask for more advanced features, expect the development price to be higher. As such, focus on something simple but clever and engaging, and find creative ways to incorporate the advertising of your brand or products.